LG Electronics’ latest partnership seeks to bring interoperable metaverse platforms to TVs

LG Electronics' latest partnership seeks to bring interoperable metaverse platforms to TVs


South Korean tech giant LG Electronics announced that it has teamed up with Oorbit, a cloud-based technology platform and PIXELYNX, a company building an integrated music, gaming, and Web3 ecosystem, to bring the metaverse directly into the living rooms of viewers.

The collaboration is set to allow viewers to be able to explore interconnected virtual worlds, concerts, and AI multiplayer games through their LG TVs, making it easier for consumers to interact in the Metaverse. 

According to the Jan 4. press release sent to Cointelegraph, users will be able to access “super high fidelity interconnected virtual worlds” and experiences including virtual concerts and AI generative multiplayer games. 

Pooya Koosha, the chief technology officer and Oorbit co-founder shared: 

“Our proprietary technology is the connective tissue that links virtual worlds together and makes it easy for developers and brands to bring their experiences into the metaverse. Scaling our technology for millions of LG TV customers is the next step in making the metaverse accessible for all.” 

Related: An overview of the metaverse in 2022

In Dec. 2022, Cointelegraph reported that digital entertainment, blockchain, and gamification company Animoca Brands, had secured a majority stake in the Los Angeles-based music Metaverse gaming platform, PIXELYNX. 

In March 2022,  LG Electronics also officially updated its business development goals to include cryptocurrency and blockchain-based software. A local South Korean news platform reported that LG had added two distinct crypto-related objectives during its annual general meeting. The objectives included “the development and selling of blockchain-based software” and “the sale and brokerage of cryptocurrency.” 


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